Category Archives: SEO Basics

What Is Search Engine Optimization?

Search Engine Optimization, known as SEO for short, is something that anybody working online wishes to master. The idea behind it is that, by mastering what Google and other search engines use as their criteria for ranking websites, you will have an advantage over your competition and will get those first page rankings that you…

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SEO Basics: Why Do You Need Backlinks?

If you have been working on your search engine optimization efforts, chances are that you have been focusing on your keywords. While keywords are important, that’s just part of the story. In order for your SEO efforts to really take off, you need something else: backlinks. What are backlinks? Simply, they are links that lead…

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